| e-mail Marketing |
Promotional e-mail deliveries with IMT database and other databases from the target market.
From October to February
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| Telemarketing |
Income and outcome promotional phonecalls and follow-ups to interested persons.
From Novermber to February
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| Direct Mailing
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Delivery of a personalized postal mail invitation letter, including the promotional brochure of the event.
January
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| Web site
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In the IMT’s web site, participants will find detailed information, and also the electronic registration form.
From November to February
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Advertising presence in newspapers of big circulation.
February
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| ContactForum Magazine
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| Advertising presence in the editions of November to December, 2007 and January to February, 2008.
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| ContactForum Electronic Bulletin
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| Witnesses advertising of the event in the Electronic Bulletin ContactForum, in the editions from October 2007 to February 2008.
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| Public Relations
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Coverage in new agencies and the media (press, specialized magazines, radio, tv.)
From December to February
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| Strategic Alliances
|
Exchanges with companies for the promotion of the event by means of: e-mail marketing, electronic bulletins, announcements in diverse magazines, specialized Web pages, other events, etc.
From November to February
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